If you want to move your subscription key to a new server, for example because you have replaced your hardware or you re-installed, you have to reissue your key via the Proxmox online shop.
- Login to your client area. In the menu go to "Services" - "My Services" at https://shop.proxmox.com/clientarea.php?action=services
- Click on the subscription key you want to reissue;
- Then click on the button "Reissue License";
- Now upload the key to your server. After that click on "Check" in your subscription tab.
You can make a server change three times per key. If you need more server changes, you have to make a request via the contact form https://shop.proxmox.com/contact.php
If you have ordered your subscription via a Proxmox Partner, contact them for help.